You’re probably wondering what’s behind the name Steel 43.

Well, SADDLE UP AND TAKE A SIP.

Our story begins in 1843, when a horse named Steel Dust was born. In his youth, Steel Dust was brought to Texas where he quickly developed into a champion racehorse, the likes of which the world had never seen. The name Steel 43 pays homage to the legend of this great horse.

After his racing career was over, Steel Dust went on to father many foals, all of whom shared his traits. As cowboys drove Longhorns up the trails from Texas through the Great Plains, the name Steel Dust would come to stand for the most sought-after pedigree among breeders and cowboys alike. These American Quarter Horses that carried the Steel Dust blood would achieve incredible fame, some say “every bit as magnificent as the mythical Pegasus.”

“every bit as magnificent as the mythical pegasus.”

The legend of Steel Dust lives on in every bottle of Steel 43 Vodka we make. And with that spirit, we invite you to create your own legend. Find your mythical Pegasus. Live Your Legend!

#LIVEYOURLEGEND